Thursday, October 21, 2010

New Partnership with Fresh Direct Produce

Quest hosted its first Iron Chef Challenge as part of its Partner Appreciation Event on October 14th. The challenge proposed to the participants was to create a meal using only products from Quest. This was to simulate the experience of our clients who have very limited food preparation resources.

Each team was given one gas burner, one pan, and two knives. What they lacked in utilities was made up for by the amazing array of fresh produce provided by Fresh Direct Produce. Any cook will tell you that a dish is only as good as the ingredients you start with.

Fresh Direct was founded in 2003 by Albert Lum, Davis Yung, and Kam-Chiu Lee, starting with only ten employees and two trucks. By 2008 the have expanded their operations to a 55,000 square foot refrigerated warehouse one hundred employees and sixteen delivery trucks.

Over fifteen products were donated for the Iron Chef Challenge: Two types of mushrooms, red and green peppers, broccoli, thin young asparagus and bristling vibrant kale. There were also more exotic items such as gia lan, eggplant, bok choy and pineapple. Plus, cooking staples like Spanish and green onions, garden fresh baby carrots, and romaine lettuce.

Fresh Direct has decided to join the Quest family and provide a standing donation for Quest of the same items they provided for the Iron Chef Challenge. Clients of Quest will benefit greatly from having a sense of consistency with produce in the store.

“Knowing I can count on those things being in the store week after week makes meal planning for my family a lot easier,” said one Quest client.

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For more info on Fresh Direct, please go to http://www.freshdirectproduce.com

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